How to advertise on Facebook: Call-To-Action

What is the first thing you see when you visit a Facebook page? Usually it’s the cover image and the buttons featured at the top of the page. You should take advantage of this viewpoint by changing your cover image to a promo image to ensure your campaign gets the most online impressions possible. Another promotional tool you can use is Facebook’s new call-to-action (CTA) buttons.

Here is an example of the visible buttons on your Facebook page, notice the CTA “Shop Now” next to the “like” button.

Why use a call-to-action?
CTAs are used in marketing to provoke an immediate response or action; they can be an effective tool for increasing conversions (in our case, conversions would be selling campaign items) because they clearly indicate to your audience what you want them to do. Using a CTA button like “shop now” tells your audience exactly what you want them to do…go shopping!

There are a variety of different call-to-actions available for Facebook pages including:

• Shop Now
• Book Now
• Contact Us
• Use App
• Play Game
• Sign Up
• Watch Video

For Fabrily campaign purposes “shop now” will be the CTA of choice; by selecting this CTA you can encourage Facebook followers to purchase an item from your campaign.

How to create a Call-to-Action on Facebook
Creating a CTA on Facebook is very easy can be done in just a few minutes.

Step 1: Select the “Create Call-to-Action” on your Facebook Page

Step 2: Select what type of CTA button you want to use. We will select the “shop now” button because we want people to purchase an item from our Fabrily campaign

Step 3: Enter your campaign URL (or campaign store URL) for the “Website” link

Step 4: Select “website” as the destination for iOS and Android mobile users (so they are taken to your campaign page when they click the “shop now” link). Make sure “website” is selected for iOS devices and click the “next” button on the bottom of the page. Do the same for Android devices and select the “create” button on the bottom of the page.

That’s it! You’ve now got a visible “shop now” CTA on your Facebook page. You should test the CTA  to make sure it works by clicking on the “Shop Now” button and selecting “Go to link”; this action should bring you to your Fabrily campaign page. You can monitor how many people are clicking on your CTA using the display menu on the right side of the screen where it reads “THIS WEEK”:

Visit our Free Promotional Tips page for more info on sale-boosting campaign descriptions, post-campaign promotion and more! We’ll be exploring more Facebook store options so check the free promo tips page for more content!

Click here to launch your own Fabrily campaign today!

Questions? Email campaigns@fabrily.com

Post-Campaign Promotion: what to do once your Fabrily campaign ends

Many people don’t realize just how important post-campaign promotion is. If you’ve launched a successful Fabrily campaign chances are you’ll launch another one! So what is the secret to boosting sales for your next campaign? Selfies! Yes you heard us correctly…”selfies” are a great way to keep buzz going about your previous campaign and create social proof to reassure uncertain customers about the quality of items you’ll offer in future campaigns.

How does social proof work?

Imagine a satisfied customer from your campaign shares a “selfie” on your Facebook page with their new item. They include a comment about how much they like their new item and how great it is…if someone was uncertain about purchasing an item from your previous campaign, now that they see their peer is satisfied with their purchase, the uncertain customer is more likely to purchase an item from your next campaign…see how this works?

SharkAid International shared a Facebook post with their followers asking them to submit a photo once they received their shirts.

By encouraging supporters to share selfies you achieve several things:

1. You add credibility to your campaign and encourage creation of social proof to persuade uncertain customers to purchase (other followers will see that their peers purchased an item and are happy with the product – this makes them more likely to purchase a shirt if you run another campaign in the future)
2. Your followers create and share digital content (user generated content) about your organization on social media which boosts your organization’s exposure and reach online
3. You can also use these photos/content for your own website, newsletters, etc.
4. The extra exposure and interest in your campaign items can help you sell more the next time you launch a campaign!

Bat Conservation Trust took advantage of the interest in their supporter’s selfies to share their re-launched campaign!

The Bikepsyche Facebook group created an album to share their pictures with fellow page fans and promote their latest campaigns. They’ve sold hundreds of shirts to date! 😉

We have created a special Facebook album”My Fabrily #FabTees” for campaign supporters – we encourage all of our non-profits and other groups to share these photos with us and have them added to the album; this will give your group even more exposure via Fabrily’s social media pages.

We’re also running a “Fabrily Fan of the Month” selfie contest this March which presents a great opportunity for you to gain more exposure for you website and social media accounts as well as grant your supporters the chance to win some fab prizes!

For more promotional tips visit our Free Promotional Tips page