How to advertise on Facebook: Call-To-Action

What is the first thing you see when you visit a Facebook page? Usually it’s the cover image and the buttons featured at the top of the page. You should take advantage of this viewpoint by changing your cover image to a promo image to ensure your campaign gets the most online impressions possible. Another promotional tool you can use is Facebook’s new call-to-action (CTA) buttons.

Here is an example of the visible buttons on your Facebook page, notice the CTA “Shop Now” next to the “like” button.

Why use a call-to-action?
CTAs are used in marketing to provoke an immediate response or action; they can be an effective tool for increasing conversions (in our case, conversions would be selling campaign items) because they clearly indicate to your audience what you want them to do. Using a CTA button like “shop now” tells your audience exactly what you want them to do…go shopping!

There are a variety of different call-to-actions available for Facebook pages including:

• Shop Now
• Book Now
• Contact Us
• Use App
• Play Game
• Sign Up
• Watch Video

For Fabrily campaign purposes “shop now” will be the CTA of choice; by selecting this CTA you can encourage Facebook followers to purchase an item from your campaign.

How to create a Call-to-Action on Facebook
Creating a CTA on Facebook is very easy can be done in just a few minutes.

Step 1: Select the “Create Call-to-Action” on your Facebook Page

Step 2: Select what type of CTA button you want to use. We will select the “shop now” button because we want people to purchase an item from our Fabrily campaign

Step 3: Enter your campaign URL (or campaign store URL) for the “Website” link

Step 4: Select “website” as the destination for iOS and Android mobile users (so they are taken to your campaign page when they click the “shop now” link). Make sure “website” is selected for iOS devices and click the “next” button on the bottom of the page. Do the same for Android devices and select the “create” button on the bottom of the page.

That’s it! You’ve now got a visible “shop now” CTA on your Facebook page. You should test the CTA  to make sure it works by clicking on the “Shop Now” button and selecting “Go to link”; this action should bring you to your Fabrily campaign page. You can monitor how many people are clicking on your CTA using the display menu on the right side of the screen where it reads “THIS WEEK”:

Visit our Free Promotional Tips page for more info on sale-boosting campaign descriptions, post-campaign promotion and more! We’ll be exploring more Facebook store options so check the free promo tips page for more content!

Click here to launch your own Fabrily campaign today!

Questions? Email campaigns@fabrily.com

Create FREE promotional images for your crowdfunding campaigns

Promotion is key to the success of your crowdfunding campaigns. Having eye-catching and informative promo images can help boost your campaign sales…the problem is, many of us aren’t too savvy when it comes to programs like Photoshop or Adobe Illustrator. Not to worry though! The Fabrily Team has discovered a useful graphic design site that makes creating promotional images easy. The best part about Canva is that it’s free to use and you don’t need to be a graphic designer to create great promo images!

Canva enables you to create flyers and cover images for Facebook, Twitter or Pinterest, as well as Facebook ad images, business cards, and much more!, There are tons of pre-designed layouts and you’re able to create completely custom images too.

The importance of using promo images:

• Updating your Facebook or Twitter cover image enables you to make an impression as soon as someone visits your page.
• Promo images provide the opportunity to showcase the various items available within your campaign
• They’re an easy way to give supporters all the info they need, like what’s available and where to get it
• Promo images are easily shareable; your supporters can also help you promote your crowdfunding campaign by sharing the promo images you have created; more shares can equal more purchases!

What to include in your promo images:

  

There are 3 things you should aim to include in all of your promo images:

1. Call to action: “Reserve your limited edition item today!”, “Reserve today!”, “Get yours today!”, “Support our cause!”
2. Campaign URL: Include the campaign URL so people know where to purchase your item
3. Showcase items available in your campaign: feature mockups of the products available within your campaign so that people can see there is a variety of item types to choose from

How to use Canva to create promo images
Below is a short video in which Fabrily Campaign Manager Anna explains how to use Canva to create promotional images yourself.

Now that you’ve learned how to create free promotional images for your crowdfunding campaign…you’re ready to to get started!

Optimize item mockups for promo images – how to create transparent background for mockups!

In the video you might have noticed that the garments featured in our promo images and the video tutorial have transparent backgrounds; as most of us aren’t familiar with photoshop or adobe, we’ll explain how to make the background transparent using a free website called Lunapic.

1. Go to your Fabrily campaign page
2. Right click on the garment image you want to feature in your promo image and “save as” a PNG to your computer.
3. To remove the white background go to 166.lunapic.com
4. Select “BROWSE” where it reads “edit a photo” on the homepage and select the garment image you saved from your campaign page
5. Once the image is uploaded, click on the ‘scissors’ icon ()
6. In the center of the screen where it reads, “Tool:”, click the dropdown menu and select ‘Magic Wand’ . Make sure to reduce the “Threshhold %” to 8.
7. Trace/Click the outline of the garment with the magic wand, until the entire outline of the garment is highlighted in red
8. Once it’s highlighted, click ‘Cutout’, which is located towards the top center of the screen. The image will then reappear with a transparent background.
9. Save the new image to your computer by selecting “Save To: Your Computer” which is located in the lower, center part of the screen. Now you’re ready to add it to your promo image!

There are other websites  you can use to create eye-catching images for your campaigns. If Canva’s templates do not include the colours/designs/images you have been searching for, check out PiktoChart instead.

Don’t forget to visit our free promotional tips page and the Fabrily YouTube Channel for more helpful information on campaign set up, promotion guides, crowdfunding tools, etc.