crowd funding

How to monitor your campaign profits and new campaign analytics

We’ve updated your campaigner dashboard to include a variety of insightful analytics! These new insights will help you know what your campaign’s top selling items are, what color options customers prefer, where your customers are located, and more!

From your campaigner dashboard you can view the following:

PROFITS

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  • Number of items ordered
  • Profits per currency
  • Total profit
  • Profit per item style (which items are making you the most profit!)

ANALYTICS

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  • Sales per day
  • Colour Breakdown (what items/colours are most purchased by supporters)
  • Campaign page visits based on location
  • Sales by location

Below you’ll find the Campaigner Dashboard Guide video; this video demonstrates how to navigate your campaigner dashboard. For specific instructions on accessing your profits and analytics please refer to the minute marks indicated here:

  • For profits fast-forward to minute 3:10
  • For campaign analytics fast-forward to minute 3:50
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Using Pinterest to promote your crowd-funding campaign

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What is Pinterest?
So, what is Pinterest exactly? It’s a highly visual pinboard site that lets you “pin” or collect images from the Web. You can create different boards to help categorize/organize your images and add descriptions for each image too. As one of the world’s most popular social networking sites, Pinterest should be a top choice as a free, useful tool for promoting your crowd-funding or fundraising campaign. Below you will find useful information on Pinterest’s smart feed, promoted pins and plugins that can boost sales and traffic to your campaign page.

Why use Pinterest?

  • It’s a great platform for increasing your brand’s awareness and encouraging the online community to engage with you.
  • Information can be processed very quickly when it’s seen as an image or picture.
  • Pinterest makes it possible to drive more traffic to your campaign and leverage shareable images
  • It’s a convenient and free way to promote products featured in your crowd-funding campaign

How to use Pinterest to promote your crowd-funding campaign
1. After you’ve created a Pinterest account, set up a special board promoting your campaign – you need to create a board in order to organize and collect items you want to feature. Go to your Pinterest profile page and select the option to “Create a Board”. A box will pop up asking you to name your board, add a description, and categorize it. Once you create a board you can start “pinning” items from your campaign.

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Note – When you first start using Pinterest make sure to create other pinboards (ex. favorite quotes, great causes, etc.) within your profile; “like” other people’s pins and re-pin other pins to your boards. This will help you attract new followers who can potentially purchase items from your campaign and/or share your pins to boost exposure.

2. To upload a pin directly from your campaign page select the small circular “plus sign” symbol on the bottom right corner of the page. A menu will appear once you click the button, select “Pin from a website”. A small pop-up message will appear where you can paste your campaign URL, select “next”. The page will reload with multiple images from your campaign page to choose from; select the image you want to use for your pin, click on the red “Pin it” button on the left hand corner of the image.

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Click the “plus sign” icon to upload a new pin as shown above

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Select the red “Pin it” button in the top left-hand corner.

3. After you’ve selected your pin image, add a description for the pin; you can include a call to action within the description (e.g “Amazing Campaign – Buy now and help our cause!”), explain what you’re raising funds for or how the design was created; include information you think customers will be interested in and add hashtags related to your pin.

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Additional tips for your pin description:

  • Start with a compelling headline
  • Include additional information about the campaign
  • Use a call-to-action and link to the campaign
  • By adding hashtags your pin will become more search-friendly. Add 3-5 hashtags related to your campaign – Pinterest works in the same way as Facebook or Twitter; by adding hashtags and keywords, people will be able to find yours pins more easily.
  • Before adding the description of the pin, you might want to try typing in the “Search” box at the top of the screen to see if any keywords/hashtags are actively used by the Pinterest community. For example if you are a shark organization, we recommend including the related terms #shark, #charity #marine #ocean in your pin description; make your pins easy to find!

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Note – Make sure the redirect source URL of a pin is to your campaign page; when users click on your pin you want them to be taken to your campaign page where they can place an order.

4. Pin & share photos of your supporters and like their pins– encourage Pinterest users to post their own images of the items they’ve purchased from your campaign. This is a great way to get people excited about your crowd-funding campaign and any other campaigns you plan to run in the future. Click here for more info on post-campaign promotion.

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You are now ready to start using this powerful tool to attract more supporters/buyers and grow your brand. Good luck!

Create FREE promotional images for your crowdfunding campaigns

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Promotion is key to the success of your crowdfunding campaigns. Having eye-catching and informative promo images can help boost your campaign sales…the problem is, many of us aren’t too savvy when it comes to programs like Photoshop or Adobe Illustrator. Not to worry though! The Fabrily Team has discovered a useful graphic design site that makes creating promotional images easy. The best part about Canva is that it’s free to use and you don’t need to be a graphic designer to create great promo images!

Canva enables you to create flyers and cover images for Facebook, Twitter or Pinterest, as well as Facebook ad images, business cards, and much more!, There are tons of pre-designed layouts and you’re able to create completely custom images too.

The importance of using promo images:

  • Updating your Facebook or Twitter cover image enables you to make an impression as soon as someone visits your page.
  • Promo images provide the opportunity to showcase the various items available within your campaign
  • They’re an easy way to give supporters all the info they need, like what’s available and where to get it
  • Promo images are easily shareable; your supporters can also help you promote your crowdfunding campaign by sharing the promo images you have created; more shares can equal more purchases!

What to include in your promo images:

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There are 3 things you should aim to include in all of your promo images:

  1. Call to action: “Reserve your limited edition item today!”, “Reserve today!”, “Get yours today!”, “Support our cause!”
  2. Campaign URL: Include the campaign URL so people know where to purchase your item
  3. Showcase items available in your campaign: feature mockups of the products available within your campaign so that people can see there is a variety of item types to choose from

How to use Canva to create promo images
Below is a short video in which Fabrily Campaign Manager Anna explains how to use Canva to create promotional images yourself.

Now that you’ve learned how to create free promotional images for your crowdfunding campaign…you’re ready to to get started!

Optimize item mockups for promo images – how to create transparent background for mockups!

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In the video you might have noticed that the garments featured in our promo images and the video tutorial have transparent backgrounds; as most of us aren’t familiar with photoshop or adobe, we’ll explain how to make the background transparent using a free website called Lunapic.

  1. Go to your Fabrily campaign page
  2. Right click on the garment image you want to feature in your promo image and “save as” a PNG to your computer.
  3. To remove the white background go to 166.lunapic.com
  4. Select “BROWSE” where it reads “edit a photo” on the homepage and select the garment image you saved from your campaign page
  5. Once the image is uploaded, click on the ‘scissors’ icon (scissors)
  6. In the center of the screen where it reads, “Tool:”, click the dropdown menu and select ‘Magic Wand’ . Make sure to reduce the “Threshhold %” to 8.
  7. Trace/Click the outline of the garment with the magic wand, until the entire outline of the garment is highlighted in red
  8. Once it’s highlighted, click ‘Cutout’, which is located towards the top center of the screen. The image will then reappear with a transparent background.
  9. Save the new image to your computer by selecting “Save To: Your Computer” which is located in the lower, center part of the screen. Now you’re ready to add it to your promo image!

There are other websites  you can use to create eye-catching images for your campaigns. If Canva’s templates do not include the colours/designs/images you have been searching for, check out PiktoChart instead.

Don’t forget to visit our free promotional tips page and the Fabrily YouTube Channel for more helpful information on campaign set up, promotion guides, crowdfunding tools, etc.

How to use Bitly: Free Promotional Tips for Fundraisers & Crowd-funding Campaigns

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When promoting a campaign, fundraiser, online content or website what is your main objective? Clearly it’s to get people to engage with your content by donating to your cause, purchasing an item from your campaign, or for them to help you spread the message right? But before any of this can happen the first step is to get them to click on the content you share!

Most of us have heard of Bitly…but you might not have realized just how useful this tool can be for optimizing promotional efforts for your crowd-funding campaign or fundraiser. Bitly is a URL shortening service that also provides free data on your URL clicks. It’s a very intuitive and convenient site to use (not to mention it’s FREE) and is a great tool for individuals who want to know which channels are the best for promoting their campaign.

Why use Bitly.com?
There are several benefits to using Bitly to monitor your promotional efforts:

  • It’s a free service that provides you with insightful info
  • Using Bitly will help you save time – once you know which channels are the most effective you for getting clicks on your campaign you can focus your promotional efforts on that channel
  • You can use Bitly to see what kinds of tweets are helping you generate the most clicks – it tells you what type of content gets you the most clicks!
  • You can also use Bitly to specifically compare different channels like Facebook vs. Twitter vs. Email/Newsletters
  • It also provides geographical info on where your clicks are coming from – it tells you who’s interested in your content

How to use Bitly
Below you’ll find a short video featuring Kate, a Campaign Manager at Fabrily, wherein she explains how to use Bitly to monitor your promotional efforts and how to create a Bitly link yourself. 


Please visit our Free Promotional Tips page and the Fabrily YouTube Channel for more helpful information on campaign set up, promotion, and product options.

Mel Langton: Artist and ‘roller derby girl with no mercy’ raises funds with Fabrily

Mel Langton, artist, illustrator and roller derby enthusiast decided to put her skills to the test by creating this wonderful “Roller Derby With no Mercy” tee. Despite this being her first campaign Mel was able to surpass her campaign goal and sold over 30 items!

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Since the success of her last campaign Mel has gone on to create her own campaign store to showcase more designs and fund her personal projects. Currently she has several edgy and one-of-a-kind designs available:

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Mel found that Fabrily was an ideal tool for artists to be able to showcase their work, and was kind enough to share her experience with us.

Can you please tell us a bit more about the “Roller Derby with No Mercy” campaign – how you came up with the design idea and how the funds raised were used?
As a freelance Illustrator in my spare time, I wanted to try and create a campaign where I could showcase my artwork and get it out to a wider audience, along with raising some funds to create new work for a couple of art shows I’ve taken part in recently. As I’ve also been playing Roller Derby with the Lincolnshire Bombers Roller Girls for coming up to 6 years, the theme of Roller Derby features quite heavily within my artwork, and so the ‘Roller Derby With No Mercy’ design was a natural choice for me to create, not only to show my artistic skills but also to help raise the awareness of the wonderful sport.

How did you initially hear about Fabrily? Why did you decide to use them to promote your artwork?
I had seen some of Fabrily’s t-shirts advertised through Facebook, targeting specific audiences, and as Roller Derby is such a fast growing sport with a strong fan-base I thought my design could potentially prove quite popular to trial. With a little more research in to Fabrily I decided it seemed like the perfect way for me to get my design printed on a range of garments whilst having no set up costs or stock to try and cover and without the hassle of running to the post office to deliver orders or deal with the customer payment side. It just seemed like the perfect solution with nothing to lose. I just needed to give it a go! 

How did you promote the campaign so that it reached its goal? Did one social media channel work better than another?
I promoted my design primarily on Facebook, Twitter and Instagram, but also added it to my website and Pinterest pages. I asked my friends to share my posts, which was a great help. The experience really became a great learning curve for me in discovering how to try and market myself as an artist, along with creating my own little adverts and interesting images to show off the design on different social media sites, so I really felt I have gained some useful tools to my belt! I even ended up doing a series of different little Instagram images for the last 10 day countdown to keep the momentum of interest. Since going through the process it has had the bonus effect of increasing my social media fan bases, which in turn has lead to further commissions and, most excitingly for me, a collaboration is now on the cards with a Roller Derby company in the USA, who spotted my designs on Twitter!

Overall, how was your campaigning experience with Fabrily? Would you recommend the platform to other artists?
The Fabrily Team was incredibly helpful with any queries I’ve had throughout the process and I’ve been greatly impressed with them and also the amount of advice you can find about creating campaigns through their online tutorials. They have also helped by sharing my tweets on Twitter.

Is there anything else you would like to share with our readers?
You really don’t know unless you give it a go. Try not to be disheartened if things don’t take off straight away and keep at it, as you really have nothing to lose 🙂

For more art from Mel Langton visit her website and connect with her on Twitter and Facebook.

Want to launch your own Fabrily campaign? Register here and click “start a campaign”! Find easy and quick video tutorials on using the TeeMaker here, and visit our success stories page for promotional guides & tips!