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FABRILY FAN OF THE MONTH: BEST SELFIE WINS GIFT CARD WORTH £100 & FREE FABRILY APPAREL!

Yes, we are totally serious! We’re opening a world-wide selfie contest for ALL Fabrily customers from March 1st to 27th. If you’ve ordered an item from fabrily.com send your “selfie” to social@fabrily.com and include your full name, shipping address, and a quote about why you like your item! If you purchased an item from a Fabrily campaign to support a special cause, community, artists, company, etc. be sure to let us know so we can mention them in the photo caption!

Contest Rules:

  1. You must be wearing an item purchased from a Fabrily campaign
  2. Please use appropriate photos and language in your quotes – any quotes featuring curse words or offensive photos will not be admitted to the contest
  3. Only “likes” made within the Fabrily Fan of the Month photo album on Facebook will be counted for the contest
  4. Photos can be submitted until March 25th

contest flyer

Once we’ve added your photo to March’s Fabrily Fan of the Month album, be sure to get all your friends and family to “like” your photo. If your selfie gets the most “likes” by March 27th you’ll win some free Fabrily apparel and an Amazon gift card worth £100 (the gift card amount will be awarded in your local currency if you’re located outside the UK) or you can choose to have the funds donated to a special cause. It’s that easy!

February’s Fabrily Fan of the Month!
Thank you everyone who voted on their favorite selfie for February’s Fabrily Fan of the Month contest! Congratulations to Kate and Pumba on their fab-rilous selfie! Honorable mentions go out to Allison & Sergio as well as Alberto & Gae for second and third place.

CONGRATULATIONS!

 

 

 

 

 

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How to monitor your campaign profits and new campaign analytics

We’ve updated your campaigner dashboard to include a variety of insightful analytics! These new insights will help you know what your campaign’s top selling items are, what color options customers prefer, where your customers are located, and more!

From your campaigner dashboard you can view the following:

PROFITS

profits

  • Number of items ordered
  • Profits per currency
  • Total profit
  • Profit per item style (which items are making you the most profit!)

ANALYTICS

analytics

  • Sales per day
  • Colour Breakdown (what items/colours are most purchased by supporters)
  • Campaign page visits based on location
  • Sales by location

Below you’ll find the Campaigner Dashboard Guide video; this video demonstrates how to navigate your campaigner dashboard. For specific instructions on accessing your profits and analytics please refer to the minute marks indicated here:

  • For profits fast-forward to minute 3:10
  • For campaign analytics fast-forward to minute 3:50

Campaign Pricing: What factors influence base cost of items

Want to know what factors influence the base cost of items? How about what currency and selling prices your customers see? Please watch the video below for more information on the following topics:

  • Item pricing breakdown: what factors contribute to base cost and selling price of items; the selling price (price the customer sees on your campaign page) is a combination of the base cost (production cost) + profits = you determine how much profit you want to earn per item
  • How designs affect base cost: more colors in design = higher base cost
  • How campaign goal affects base cost: higher selling goal = lower base cost
  • Display selling prices for customers based on location (VAT vs. No VAT): customers view the selling price and currency based on their geographic location (ex. customers in USA see price in dollars and their price does not include VAT)
  • For recommended selling prices of items please visit our Product Options page

Create FREE promotional images for your crowdfunding campaigns

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Promotion is key to the success of your crowdfunding campaigns. Having eye-catching and informative promo images can help boost your campaign sales…the problem is, many of us aren’t too savvy when it comes to programs like Photoshop or Adobe Illustrator. Not to worry though! The Fabrily Team has discovered a useful graphic design site that makes creating promotional images easy. The best part about Canva is that it’s free to use and you don’t need to be a graphic designer to create great promo images!

Canva enables you to create flyers and cover images for Facebook, Twitter or Pinterest, as well as Facebook ad images, business cards, and much more!, There are tons of pre-designed layouts and you’re able to create completely custom images too.

The importance of using promo images:

  • Updating your Facebook or Twitter cover image enables you to make an impression as soon as someone visits your page.
  • Promo images provide the opportunity to showcase the various items available within your campaign
  • They’re an easy way to give supporters all the info they need, like what’s available and where to get it
  • Promo images are easily shareable; your supporters can also help you promote your crowdfunding campaign by sharing the promo images you have created; more shares can equal more purchases!

What to include in your promo images:

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BCT_FB

There are 3 things you should aim to include in all of your promo images:

  1. Call to action: “Reserve your limited edition item today!”, “Reserve today!”, “Get yours today!”, “Support our cause!”
  2. Campaign URL: Include the campaign URL so people know where to purchase your item
  3. Showcase items available in your campaign: feature mockups of the products available within your campaign so that people can see there is a variety of item types to choose from

How to use Canva to create promo images
Below is a short video in which Fabrily Campaign Manager Anna explains how to use Canva to create promotional images yourself.

Now that you’ve learned how to create free promotional images for your crowdfunding campaign…you’re ready to to get started!

Optimize item mockups for promo images – how to create transparent background for mockups!

lunapic

In the video you might have noticed that the garments featured in our promo images and the video tutorial have transparent backgrounds; as most of us aren’t familiar with photoshop or adobe, we’ll explain how to make the background transparent using a free website called Lunapic.

  1. Go to your Fabrily campaign page
  2. Right click on the garment image you want to feature in your promo image and “save as” a PNG to your computer.
  3. To remove the white background go to 166.lunapic.com
  4. Select “BROWSE” where it reads “edit a photo” on the homepage and select the garment image you saved from your campaign page
  5. Once the image is uploaded, click on the ‘scissors’ icon (scissors)
  6. In the center of the screen where it reads, “Tool:”, click the dropdown menu and select ‘Magic Wand’ . Make sure to reduce the “Threshhold %” to 8.
  7. Trace/Click the outline of the garment with the magic wand, until the entire outline of the garment is highlighted in red
  8. Once it’s highlighted, click ‘Cutout’, which is located towards the top center of the screen. The image will then reappear with a transparent background.
  9. Save the new image to your computer by selecting “Save To: Your Computer” which is located in the lower, center part of the screen. Now you’re ready to add it to your promo image!

There are other websites  you can use to create eye-catching images for your campaigns. If Canva’s templates do not include the colours/designs/images you have been searching for, check out PiktoChart instead.

Don’t forget to visit our free promotional tips page and the Fabrily YouTube Channel for more helpful information on campaign set up, promotion guides, crowdfunding tools, etc.

Going Green in 2015: Introducing Fabrily’s New Organic Product Options

A new year means new opportunities at Fabrily and we’ve got some great things coming up in 2015! One of our first New Year’s resolutions to fulfill is offering “green” and eco-friendly product options for campaigners and customers. We’re excited to announce that 100% premium organic cotton clothing is now available at Fabrily. Even the ink used on the organic items is eco-friendly!

Organic_final

100% Organic Cotton Shirts
Our premium organic unisex and ladies shirts are supplied by Stanley & Stella, a pioneer in the imprint market who produce great quality clothing in a sustainable and ethical way. The organic unisex shirts feature a round neck and sizes range from S – 3XL. White, vintage white, natural, maize yellow, sky blue and opal colour options are available for the unisex shirts. Ladies shirts feature a scoop neck and range in size from S – 2XL . Colour options for the ladies shirts consist of white, natural, maize, sky blue, and opal. Both organic products can be featured within one campaign, however premium organic items cannot be featured in campaigns with other standard items.

Our 100% organic cotton shirts are sure to please with their great quality and eco-friendly production methods:

Sustainable Production
– Produced without chemicals or GMOs
– Improves soil fertility and biodiversity thanks to crop rotation
– Better control of water irrigation
– Long lasting fibres

Premium Quality
– Soft and strong fabric
– Ideal for printing
– Comfortable and stylish
– Rung spun combed cotton

Garment Certifications
The organic items offered through Fabrily have several certifications that are important to both campaigners and customers:

organic

  • GOTS – Garment Production – Planet: The Global Organic Textile Standard (GOTS) is recognised as the world’s leading processing standard for textiles made from organic fibres. It defines high-level environmental criteria along the entire organic textiles supply chain and requires compliance with social criteria as well.
  • Fairwear Foundation – Garment Production – People: Affiliate membership is open to companies that produce their own sewn goods – clothing, bags, footwear, home textiles etc. By becoming an affiliate of Fair Wear Foundation, a company commits itself to implementing the Code of Labour Practices throughout its supply chain and being independently audited.
  • Oeko- Tex 100 Standard -Garment Production – People & Planet: The Oeko-Tex 100 Standard is a guarantee of the safety of textiles and dyestuffs to human health. It also means we take more care in adopting environmentally friendly production methods throughout the manufacturing

Eco-Friendly Ink & New Degradable Packaging
Eco-friendly ink will be used exclusively for printing on the new organic items as well. This water-based ink is formaldehyde free and is ideal for printing on light-colored garments.

We have also upgraded our packaging to degradable plastic bags. These new degradable bags are more-easily broken down by heat, moisture, and/or UV exposure. Eventually when degradable products are broken down into smaller molecules they are consumed by microorganisms (the same process biodegradable items go through – however degradable items take longer to breakdown). We chose to upgrade to degradable packaging because we wanted to offer a more eco-friendly packaging option that would also enable us to protect the garments from damage as they travel around the world to reach customers.

Listen to your customers!
Still not convinced eco-friendly is the way to go? Check out these fascinating facts about what consumers are saying!

  • More and more developed markets are seeing a rise in demand for products made using organically grown cotton fibre, especially the UK, Germany, Switzerland, Japan, and the US
  • The biggest markets for organic cotton are in Europe and the United States, where big retailers have shown interest to expand their existing organic cotton initiatives.
  • Most consumers actually find that organic cotton feels even softer than conventional cotton.
  • The demand for products made with 100% organic cotton is growing as a result of increasing environmental awareness and concern around the globe

For more information on Fabrily’s product options click here.