Fabcon 2015 Videos Are Out!


We know that everyone has been anxiously awaiting the Fabcon 2015 videos and the wait is now over! We have divided the recording into separate videos so that you can pick and choose the topics/presentations that are of most value to you. If you’re a complete newbie, we suggest you watch them all to get a full understanding of the process!

Adil Mohammed: Introduction

Matt Stefanik: Tee-shirt Boss Blueprint

Topics include:

  • Why you should be involved in this business
  • Pros and Cons to the business
  • Why people buy custom apparel
  • When & why tees don’t sell
  • Niche ideas
  • “Tee-Shirt Boss Blueprint”: Steps to running a successful campaign

Chris Blair: Advanced Targeting

Topics include:

  • The best mind-set for finding targetable audiences
  • Digging deep to find new audiences for successful designs before launching new ones
  • Getting specific with key words
  • Avoiding the competition by finding new targets (including his “Cheat Sheet” of where to find them)
  • Audience Insights—how to use it as a research tool and what to look for with affinity ratings
  • Organic traffic
  • Scaling out and up
  • Reverse targeting

Craig Roberts: Europe

Topics include:

  • Key European stats
  • Selling to Europeans: designs, pricing, seasonality, targeting
  • Niches that work in Europe
  • Success Stories
  • Fabrily stats: top garment styles, colours
  • How to get started

Ronnie McKenzie & Suhail Mahadevan: How We Sell Shirts In Europe

Topics include:

  • Pros & Cons of Selling in Europe
  • Niche Selection & Design
  • Ad Strategies for Europe
  • Engaging in the Sub-culture
  • Case study
  • Tracking Data
  • Retargeting
  • The European/Tee Checklist/Getting Started

Arjun Ohri: The Fanrock Story

Topics include:

  • How Fanrock started
  • The importance of the message
  • Testing messages & designs
  • Scaling out & up
  • Responding quickly to data
  • Concentric circles of targeting
  • How to optimise demographic targeting
  • PPE vs WC
  • Audience Intersect

Vince Tumbleson & Scott Boulis: Fireside Chat, Springing Into the Future

Topics include:

  • Where it all began
  • Teespring + Fabrily
  • Success stories
  • The must do’s: messaging buyers, retargeting, analytics, store fronts
  • Diversifying your media buying through Pinterest and Google

Panel Q&A

Are you ready to jump right into it?!



How to advertise on Facebook: Call-To-Action

What is the first thing you see when you visit a Facebook page? Usually it’s the cover image and the buttons featured at the top of the page. You should take advantage of this viewpoint by changing your cover image to a promo image to ensure your campaign gets the most online impressions possible. Another promotional tool you can use is Facebook’s new call-to-action (CTA) buttons.

shop now

Here is an example of the visible buttons on your Facebook page, notice the CTA “Shop Now” next to the “like” button.

Why use a call-to-action?
CTAs are used in marketing to provoke an immediate response or action; they can be an effective tool for increasing conversions (in our case, conversions would be selling campaign items) because they clearly indicate to your audience what you want them to do. Using a CTA button like “shop now” tells your audience exactly what you want them to do…go shopping!

There are a variety of different call-to-actions available for Facebook pages including:

  • Shop Now
  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Sign Up
  • Watch Video

For Fabrily campaign purposes “shop now” will be the CTA of choice; by selecting this CTA you can encourage Facebook followers to purchase an item from your campaign.

How to create a Call-to-Action on Facebook
Creating a CTA on Facebook is very easy can be done in just a few minutes.

Step 1: Select the “Create Call-to-Action” on your Facebook Page

FB store 1

Step 2: Select what type of CTA button you want to use. We will select the “shop now” button because we want people to purchase an item from our Fabrily campaign

call to action store

Step 3: Enter your campaign URL (or campaign store URL) for the “Website” link


Step 4: Select “website” as the destination for iOS and Android mobile users (so they are taken to your campaign page when they click the “shop now” link). Make sure “website” is selected for iOS devices and click the “next” button on the bottom of the page. Do the same for Android devices and select the “create” button on the bottom of the page.


That’s it! You’ve now got a visible “shop now” CTA on your Facebook page. You should test the CTA  to make sure it works by clicking on the “Shop Now” button and selecting “Go to link”; this action should bring you to your Fabrily campaign page. You can monitor how many people are clicking on your CTA using the display menu on the right side of the screen where it reads “THIS WEEK”:


Visit our Free Promotional Tips page for more info on sale-boosting campaign descriptions, post-campaign promotion and more! We’ll be exploring more Facebook store options so check the free promo tips page for more content!

Click here to launch your own Fabrily campaign today!

Questions? Email campaigns@fabrily.com

Campaigner Contest: French-Speaking Markets


Competition time! After last month’s English competition, now it’s time to focus on French! This month is all about the French-speaking markets! Sell as many items as you can to the French-speaking markets throughout the month of March and you may win one of our fabulous prizes…and bragging rights!


  1. Your campaigns must finish by March 31st to be in the running – winners will be announced on April 1st.
  2. Your campaign must be targeted towards French-speaking buyers (so that means France, Belgium, Luxembourg, Quebec, Morocco, and all other countries that we’ll post about on Facebook throughout the month of March).
  3. The campaign descriptions need to be written in French. Don’t hesitate to reach out to translations@fabrily.com for free translations.

The winners will be determined based on the total number of items sold across all your French-speaking campaigns.

1st Place: £1000

2nd Place: £500

3rd Place: £250

We have created some free templates to get you started! Click here to access them along with an infographic about France and various upcoming infographics about French-speaking countries which all include some great niche ideas.

Five Key Things We Learned At Fabcon 2015

Fabcon 2015 was an amazing opportunity to hear from experts in the industry, learn new tactics and strategies, and come together as a community. For those of you who couldn’t make it, here are a few interesting things we learned!

  1. Perseverance is the key to success.

Matt Stefanik and Chris Blair are successful internet marketers but even they had to start somewhere! Matt mentioned that when they got started, they lost on their first 17 campaigns. But, “persevere-one good winner can wipe out all those losses.” One way Chris finds those winners is by thinking outside the norm and targeting a range of potential buyers which he finds through forums, clubs, magazines, blogs, events, and much more! As he says, you need to “dig deep” to find a goldmine! But once you find those goldmines, you can extend the lifetime of successful designs!


Chris knows how to engage his audience–even physically!

  1. Europe is surprisingly similar to other markets.

Craig Roberts showed some examples of campaigns that you wouldn’t think could work in Europe, but they did! European buyers are just as interested in apparel that taps into their passions and personal interests! The only difference is that they prefer to purchase from a website in their own language and currency… Good thing Fabrily has that covered! He also showed us what oppurtunities the European market offers and gave the audience some insight knowledge into Fabrily.


  1. You need to engage in the sub-culture.

Ronnie McKenzie and Suhail Mahadevan know what it takes to make it big in Europe. First they pick a profitable niche that relates to a particular European sub-culture. Then they create engaging communities by delivering consistent content and interaction, along with campaigns that resonate with them. By building an interactive community, they’re able to build a solid foundation for selling apparel directly to the most passionate audiences!


  1. First test the message, then test the design.

Arjun Ohri had great advice and ideas about testing designs. He recommends that you ask your audience to vote on their favourite message, and then ask them to vote on different designs of that message. This is an easy way to test what is going to resonate with your audience and will save you time and money by avoiding the “duds.”

testdesign Ajun

  1. Diversify your media buying.

Vince Tumbleson and Scott Boulis had good advice to diversify your media buying with Pinterest and Google, for example.


This is just a snippet of what we learned at Fabcon 2015! Stay tuned because we recorded the whole event and we’ll make it available to everyone in the next 2 weeks!


How to advertise on Facebook: Boosted Post Facebook Ad

FB ad

This is what a “boosted post” will look like on your target audience’s News Feed.

There are a lot of different ways you can advertise a campaign on Facebook. In this post we’ll discuss one particular type of Facebook ad; the Boosted Post. This type of ad is a real eye-catcher as it appears in people’s News Feeds front and centre (as shown above).

We know many of you are cringing at the thought of trying to set up a Facebook ad, but we promise it’s not that hard, in fact the Boosted Post is one of the easiest ads to set up in our opinion. There are a few simple steps involved that we’ll cover below, you can refer to our infographic shown on the bottom of the page for a visual guide on the set-up process.

Keep in mind this type of Facebook ad is ideal for use on Facebook pages; so for example this ad could be used by a charity with a FB page, an artist or band with a fan page, or an online community (example Bikepsyche’s Facebook page is an online community for sports bike enthusiasts). You can’t boost a post from your personal Facebook profile so you’ll need to create a Facebook page if you don’t already have one.

How to create a Boosted Post

1. Choose a post to promote
In our case, choosing a post won’t be difficult. We want to promote our Fabrily campaign, so the first thing you need to do is post on your Facebook page about the campaign. Here’s an example of an ideal post to promote:

bride fb ad

Why is this post ideal? First of all, it includes a link to our campaign page (when you paste a campaign URL in a post it should generate a preview of the campaign page on Fabrily.com). Here we’ve uploaded a custom promo image for the campaign page preview. Also, notice the call to action we’ve included in the post, “reserve your item now” is a simple and direct CTA.

2. Choose your target audience 
Be sure to use your ad to target people who you think would be interested in purchasing an item from your campaign; it may be best to target people who are already following your Facebook page because you know they’re interested in your content. If you don’t want to waste ad money targeting your followers’ friends (so that the post will only target your current followers) you can go to your Ads Manager and turn off the segment of the ad that targets friends of followers. You can also use a boosted post to attract new followers to your Facebook page – just select the “people you choose through targeting” option and create your target audience based on age, location, interests, etc.

3. Set your budget 
Spending more money on your Facebook advertisement can ensure that more people will see your post…however, keep in mind more impressions does not always equal more conversions (purchases). Be smart about setting your total budget and decide the maximum amount of funds you want to spend on the ad. If you target your audience correctly you can increase your campaign sales substantially!

 Click to the image and zoom to enlarge this step-by-step guide on creating a Boosted Post:

boost FB post 

Ready to launch a campaign? Click here!

Got questions? Contact campaigns@fabrily.com