The Bat Conservation Trust is one of the most successful animal conservation movements in the world! Since 1991 the Bat Conservation Trust team has been working to protect bats, educate the public on their importance, and so much more. Recently the Bat Conservation Trust launched its first Fabrily fundraising campaign to raise funds and awareness for the wonderful work they do.
Their campaign has done extremely well selling over 120 items; Dr. Joe Nunez-Mino, director of communications & fundraising at Bat Conservation Trust, provides useful insight into their Fabrily fundraising experience and offers helpful tips and advice on launching a successful fundraiser.
Can you please provide us with a bit more information about the work that Bat Conservation Trust does?
Bat Conservation Trust is a very dynamic organisation, we get stuck in with all aspects of bat conservation. This means that we are a very varied team. Some of our team are specialists at giving advice to people who call the National Bat Helpline, others work with volunteers who monitor bats across the UK to see how they are doing while our biodiversity team engage with all sorts of industries to ensure that bats are taken into account when building work is taking place. We are all passionate about wildlife in general and bats in particular. We take every opportunity we get to let everyone else know how special bats. Although bats get lots of bad press, the world really would be a much poorer place without them which is why our vision is of a world where bats and people live together in harmony.
The fundraising campaign is running in conjunction with the National Bat Conference, which takes place September 5- 7th, 2014; can you please provide more information on this event?
The National Bat Conference is the event of the year for bat enthusiast across the UK and further afield. The delegates come from a broad selection of groups that include professional scientists and consultants through to dedicated bat carers. What unites us all is our fascination and love for bats. It is the one event when we can get together and share our experience and knowledge with old and new friends from the bat world as well as hearing the latest research – we still have an awful lot to learn about bats. In many ways the National Bat Conference is a celebration of all things batty.
How did you find out about Fabrily? Why did you decide to use the platform for this fundraiser?
We came across Fabrily whilst doing some research as to how to raise funds effectively for the charity. We have a relatively new communication and fundraising team and we were keen to try new things. Like the majority of charities, our resources are scarce in terms of not only money but also time and space. A lot of our supporters had been asking for the ability to buy something from us in order to both show their support to the cause and raise money for it too, Fabrily offered us that exact opportunity.
How has your campaigning experience been so far? Would you recommend using Fabrily to other non-profits hoping to raise funds and awareness for their cause?
It took a while for us to actually come up with the unique design but once that was complete it really was very straight forward. So far everything has run very smoothly and we would not hesitate to recommend Fabrily – we are already thinking about how we might run another campaign later in the year.
You were able to significantly surpass your original campaign goal – what promotional methods did you use?
We are in the very lucky position of having a substantial following on social media and to be honest the Fabrily campaign has increased this even further. We have promoted the t-shirts on facebook, twitter and via our free e-bulletin as well as via specialist email bulletins that get sent out to various groups such as bat carers, volunteers surveyors and local bat groups up and down the country. We really weren’t sure just how popular this would be and it has surpassed our expectations.
Can you offer any advice or tips for non-profits and animal rights groups hoping to get the word out about their cause?
I guess the main thing that I would say is that we need to be clear about what the organisation aims to achieve and how money raised by Fabrily will help the cause. Every penny we raise via the t-shirt sales will go towards bat conservation. Our main promotion has been via all our dedicated members without who out work would be impossible.
Is there any other information you would like to share?
For us this campaign is not just about raising funds for our cause but also raising awareness of bats. We want more people to join Bat Conservation Trust so that they too can enjoy the thrill of watching bats doing their aerial acrobatics as they hunt insects. Generally we want more people to realize just how important bats are, how many people know that bats can eat 3000 insects in one night? Or the fact that they only have one baby (called a pup) every year? Or that they can be extremely long lived? (oldest known European bat is 41 years old). I recently attended a bat walk in a central London park where I managed to see and hear four different bat species in a relatively short space of time; I want everyone to be able to enjoy that thrill. Bats can happily co-exist with us but their populations have suffered severe declines during the 20th century – with ongoing work and support there is no reason why more of our 18 species could not recover enough to ensure that future generations can continue to enjoy them.
Congratulations to the Bat Conservation Trust on their successful fundraising campaign! BCT was able to sell 552 items by the end of their campaign and raised £4306.29 (over $7,000 USD)! Follow the organization’s Facebook and Twitter pages for the latest on bat conservation news. For more tips and information on Fabrily fundraisers please visit our Success Stories page.