Jamie Corcoran is a campaigner from Berkshire, UK who has been selling on Fabrily since September 2014. He currently sells custom apparel part time in the evenings and weekends with his wife while also running a small construction business. He hopes to make this his main income stream because he finds it a lot more fun and less stressful!
How/why did you get into selling custom apparel online?
I got into the t-shirt business by accident really. After dabbling with the idea of internet marketing for a few months without doing anything about it, I subscribed to a few mailing lists and I received an email in May 2014 with the headline “guy makes $250k in 3 months selling t-shirts on Facebook”. My instant reaction was “yeah right” but like all newbies I still bought the course! Then began researching all I could on the subject…
What were the biggest challenges you faced when you started?
Like the majority of people we first tried selling into the U.S where competition is much greater and the audience is much more accustomed to seeing t-shirts in their Facebook newsfeed. We only tipped one campaign (at a loss) out of about 25 but the experience it provided was worth it.
How did you overcome those challenges?
We didn’t let the setbacks faze us and just carried on researching, launching more failed campaigns and joined a load of t-shirt related Facebook groups. I also invested a small amount into a few t-shirt courses which did help, although the experience of actually being pro-active proved to be the best teacher.
What has been your experience so far selling in Europe?
Our turning point came when we discovered Fabrily in September 2014. Our first campaign that we launched was aimed towards the U.K and sold 4 on its first day which was a personal best at the time (although it didn’t sell any more). That got our attention and we thought we’d try a foreign language campaign.
We launched a campaign aimed at Germany on a Saturday afternoon and by the Sunday morning it had sold 6! It went on to sell another 15 that day which was amazing to us and we quickly capitalized on it by launching 4 more similar campaigns within the same niche. By the end of the week the first 5 campaigns that we’d ever launched into foreign language markets finished on 91, 62, 51, 47, and 33 sales, we were quite excited to say the least!
From that week onwards it’s been an upward curve, apart from the odd up and down moment as we test new things and try out new niches.
We managed to sell as much in January as we did in October, November and December combined and we’ve already beaten January’s number in the first 2 weeks of February! Thanks to the guys at Fabrily we’ve managed this without being able to speak a word of the language (although I’m starting to pick a few words up now)!
What advice would you give to new internet marketers on Fabrily?
The biggest piece of advice I can offer for people starting out is the old cliché of never giving up. It took 3 months before I had any success and there were plenty of times I could’ve given up and tried something else, but I think the reason I’ve started getting results is that I’ve focused on this, and this only during that time.
With regards to actual campaigns, make sure you re-launch successful campaigns, this has played a big part in my recent success and if you aren’t re-launching then you’re leaving money on the table. I’ve got campaigns that are on their fourth run that are still selling consistently today.
How has this business changed your life?
It’s changed our life in a number of ways, I can’t go into a clothes shop now without taking pictures of the t-shirts I like, which attracts a few stares and embarrasses my children! On a more serious note it’s enabled me to have more and more time at home with my family and as I look to scale it up even more it should be able to give me the freedom to spend even more time with them and enjoy a lifestyle that’s much more rewarding!!
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