Spot the difference: Cheetah Conservation Fund’s campaign a huge success

The Cheetah Conservation Fund (CCF) recently ran a campaign with Fabrily featuring an incredible design… an illustration of KhayJay, one of their current resident cheetahs, filled with the names of 25 years worth of cheetahs that the CCF has saved. The campaign smashed its goal of 20, in the end selling over 440 items! It was so successful in fact that the CCF decided to relaunch the campaign for 7 days only which has already sold 50+ items in the first 24 hours.

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The original CCF tee.

Heather Ravenscroft, Chapter Liaison and Communications Assistant at the CCF was kind enough to sit down with us and explain her campaigning experience with Fabrily:

Can you tell us a little bit more about the work the Cheetah Conservation Fund does and how the funds raised will be used? Cheetah Conservation Fund is a non-profit based in Namibia with a very small office in the US and some volunteer run affiliates in Europe, UK, Australia, Canada, and an energetic start-up in China.

CCF Namibia uses multiple different strategies to help cheetahs and other predators live side-by-side with human populations. We have a campus located in Otjiwarongo where we have a genetics and veterinary lab, visitor centre, model farm, a cheetah run for exercising our cheetahs, and both staff and visitor housing with a campsite to accommodate school groups. Our work with local farmers is particularly important to ensure a sustainable strategy for increasing the cheetah population, as Namibia has a lot of livestock farming.

While our primary mission is to keep the cheetah in the wild, we can’t always return every rehabilitated cheetah. We have 36 cheetahs on CCF grounds at the moment that cannot be released and will be cared for throughout the remainder of their lives. The shirt we decided to make was a representation of the individual cheetahs we have cared for in the past 25 years of CCF.

How did you initially hear about Fabrily? Why did you decide to use the platform? Fabrily had heard of the great work we were doing and contacted us directly. We had just held a sock campaign with a different company and had some success with it. In an attempt to minimise the expense of fulfilment and keeping stock for sale, we are always looking out for innovative ways to sell merchandise.

How did you promote the campaign so that it reached its goal? Did one marketing channel work better than another? We used Facebook, and an email campaign. Facebook did very well but our email campaign was the most effective. We got so many responses right after an email went out.

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An example Facebook post the CCF used to help promote their campaign.

What fundraising methods have you used in the past (if any)? Was there anything that really stood out to you about using Fabrily? We primarily raise funds using mailing campaigns and holding events. We do sell merchandise through an online retailer and we sell merchandise at events. Fabrily was easy to use and the support was great, even down to help with setting up our page. They even helped us with the design!

Overall, how was your campaigning experience with Fabrily? Would you recommend it to other small charities? It has been great so far. Yes we would.

Is there anything else you would like to share with our readers? Support the cheetahs!

Interested in launching your own Fabrily campaign? Visit fabrily.com and click “start a campaign”! If you need assistance or have any questions please contact us at campaigns@fabrily.com

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