Fabcon 2015 was an amazing opportunity to hear from experts in the industry, learn new tactics and strategies, and come together as a community. For those of you who couldn’t make it, here are a few interesting things we learned!
- Perseverance is the key to success.
Matt Stefanik and Chris Blair are successful internet marketers but even they had to start somewhere! Matt mentioned that when they got started, they lost on their first 17 campaigns. But, “persevere-one good winner can wipe out all those losses.” One way Chris finds those winners is by thinking outside the norm and targeting a range of potential buyers which he finds through forums, clubs, magazines, blogs, events, and much more! As he says, you need to “dig deep” to find a goldmine! But once you find those goldmines, you can extend the lifetime of successful designs!
Chris knows how to engage his audience–even physically!
- Europe is surprisingly similar to other markets.
Craig Roberts showed some examples of campaigns that you wouldn’t think could work in Europe, but they did! European buyers are just as interested in apparel that taps into their passions and personal interests! The only difference is that they prefer to purchase from a website in their own language and currency… Good thing Fabrily has that covered! He also showed us what oppurtunities the European market offers and gave the audience some insight knowledge into Fabrily.
- You need to engage in the sub-culture.
Ronnie McKenzie and Suhail Mahadevan know what it takes to make it big in Europe. First they pick a profitable niche that relates to a particular European sub-culture. Then they create engaging communities by delivering consistent content and interaction, along with campaigns that resonate with them. By building an interactive community, they’re able to build a solid foundation for selling apparel directly to the most passionate audiences!
- First test the message, then test the design.
Arjun Ohri had great advice and ideas about testing designs. He recommends that you ask your audience to vote on their favourite message, and then ask them to vote on different designs of that message. This is an easy way to test what is going to resonate with your audience and will save you time and money by avoiding the “duds.”
- Diversify your media buying.
Vince Tumbleson and Scott Boulis had good advice to diversify your media buying with Pinterest and Google, for example.
This is just a snippet of what we learned at Fabcon 2015! Stay tuned because we recorded the whole event and we’ll make it available to everyone in the next 2 weeks!