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Using Pinterest to promote your crowd-funding campaign

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What is Pinterest?
So, what is Pinterest exactly? It’s a highly visual pinboard site that lets you “pin” or collect images from the Web. You can create different boards to help categorize/organize your images and add descriptions for each image too. As one of the world’s most popular social networking sites, Pinterest should be a top choice as a free, useful tool for promoting your crowd-funding or fundraising campaign. Below you will find useful information on Pinterest’s smart feed, promoted pins and plugins that can boost sales and traffic to your campaign page.

Why use Pinterest?

  • It’s a great platform for increasing your brand’s awareness and encouraging the online community to engage with you.
  • Information can be processed very quickly when it’s seen as an image or picture.
  • Pinterest makes it possible to drive more traffic to your campaign and leverage shareable images
  • It’s a convenient and free way to promote products featured in your crowd-funding campaign

How to use Pinterest to promote your crowd-funding campaign
1. After you’ve created a Pinterest account, set up a special board promoting your campaign – you need to create a board in order to organize and collect items you want to feature. Go to your Pinterest profile page and select the option to “Create a Board”. A box will pop up asking you to name your board, add a description, and categorize it. Once you create a board you can start “pinning” items from your campaign.

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Note – When you first start using Pinterest make sure to create other pinboards (ex. favorite quotes, great causes, etc.) within your profile; “like” other people’s pins and re-pin other pins to your boards. This will help you attract new followers who can potentially purchase items from your campaign and/or share your pins to boost exposure.

2. To upload a pin directly from your campaign page select the small circular “plus sign” symbol on the bottom right corner of the page. A menu will appear once you click the button, select “Pin from a website”. A small pop-up message will appear where you can paste your campaign URL, select “next”. The page will reload with multiple images from your campaign page to choose from; select the image you want to use for your pin, click on the red “Pin it” button on the left hand corner of the image.

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Click the “plus sign” icon to upload a new pin as shown above

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Select the red “Pin it” button in the top left-hand corner.

3. After you’ve selected your pin image, add a description for the pin; you can include a call to action within the description (e.g “Amazing Campaign – Buy now and help our cause!”), explain what you’re raising funds for or how the design was created; include information you think customers will be interested in and add hashtags related to your pin.

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Additional tips for your pin description:

  • Start with a compelling headline
  • Include additional information about the campaign
  • Use a call-to-action and link to the campaign
  • By adding hashtags your pin will become more search-friendly. Add 3-5 hashtags related to your campaign – Pinterest works in the same way as Facebook or Twitter; by adding hashtags and keywords, people will be able to find yours pins more easily.
  • Before adding the description of the pin, you might want to try typing in the “Search” box at the top of the screen to see if any keywords/hashtags are actively used by the Pinterest community. For example if you are a shark organization, we recommend including the related terms #shark, #charity #marine #ocean in your pin description; make your pins easy to find!

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Note – Make sure the redirect source URL of a pin is to your campaign page; when users click on your pin you want them to be taken to your campaign page where they can place an order.

4. Pin & share photos of your supporters and like their pins– encourage Pinterest users to post their own images of the items they’ve purchased from your campaign. This is a great way to get people excited about your crowd-funding campaign and any other campaigns you plan to run in the future. Click here for more info on post-campaign promotion.

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You are now ready to start using this powerful tool to attract more supporters/buyers and grow your brand. Good luck!

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How to use Bitly: Free Promotional Tips for Fundraisers & Crowd-funding Campaigns

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When promoting a campaign, fundraiser, online content or website what is your main objective? Clearly it’s to get people to engage with your content by donating to your cause, purchasing an item from your campaign, or for them to help you spread the message right? But before any of this can happen the first step is to get them to click on the content you share!

Most of us have heard of Bitly…but you might not have realized just how useful this tool can be for optimizing promotional efforts for your crowd-funding campaign or fundraiser. Bitly is a URL shortening service that also provides free data on your URL clicks. It’s a very intuitive and convenient site to use (not to mention it’s FREE) and is a great tool for individuals who want to know which channels are the best for promoting their campaign.

Why use Bitly.com?
There are several benefits to using Bitly to monitor your promotional efforts:

  • It’s a free service that provides you with insightful info
  • Using Bitly will help you save time – once you know which channels are the most effective you for getting clicks on your campaign you can focus your promotional efforts on that channel
  • You can use Bitly to see what kinds of tweets are helping you generate the most clicks – it tells you what type of content gets you the most clicks!
  • You can also use Bitly to specifically compare different channels like Facebook vs. Twitter vs. Email/Newsletters
  • It also provides geographical info on where your clicks are coming from – it tells you who’s interested in your content

How to use Bitly
Below you’ll find a short video featuring Kate, a Campaign Manager at Fabrily, wherein she explains how to use Bitly to monitor your promotional efforts and how to create a Bitly link yourself. 


Please visit our Free Promotional Tips page and the Fabrily YouTube Channel for more helpful information on campaign set up, promotion, and product options.

Fundraising with Fabrily: How to write the perfect campaign description

You’ve got your design idea and are in the process of setting up your first Fabrily campaign…now what? It all starts with a great campaign description! Below we’ll offer tips and examples on writing a great description and explain why it’s so important to the success of your campaign.

Campaign Description DO’s and DON’Ts

Your campaign description is more important than you think! Having a good campaign description adds creditability to your campaign, provides people with a way of contacting or connecting with your organization, and offers you the opportunity to ask your supporters for help promoting the campaign. Here are the DO’s and DONT’s of writing your campaign description:

DO:

  • DO write 1 – 2 paragraphs about the organization & how funds raised will be used
  • DO include inks to your website, social media accounts, etc.
  • DO make sure to thank people for their support and ask them to help you promote the campaign through their social media accounts

DON’T:

  • DON’T make your campaign description too long – this is something we see a lot and it is a big NO-NO! When your description is super long it makes viewing different styles/colours very difficult. Also having the “buy now” button clearly visible increases the chances of people making a purchase.
  • DON’T leave out links to your website or the website of the organization where the funds will be sent – the absence of this information can make a campaign look less credible; people want to know where the funds raised are going.

REAL CAMPAIGN EXAMPLES:

1. Marie Curie Fundraiser

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Vicki wrote up a great description for her campaign – she explains why she is raising funds, how the funds will be used, included links to her social media accounts, as well as asked supporters to help her promote the campaign via social media. Also notice the shirt styles and colour options are clearly visible.

2. Blackfish Brigade

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Blackfish Brigade is a perfect example of a good campaign description – all the information is clearly visible, they have included links to their social media accounts, and they thank their supporters as well as explain exactly where the funds raised will be sent.

3. MSA Awareness

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This campaign description by MSA Awareness is short but it tells us the main things we need to know– who the fundraiser is for, how the funds will be used, and where we can find more information about the organization. Notice the colour options are clearly visible as well as the green “buy now” button.

For more tips please visit our Success Stories page where we provide video tutorials, campaign insight, advice from past campaigners, and promotions guides for Facebook, Twitter, and post-campaign promotion.