Audience Intersect – Optimize your target group

All Fabrily campaigners can now use Teespring’s AUDIENCE INTERSECT to optimize their Facebook targeting. This is one of many ways in which Teespring is creating value for Fabrily sellers.

Audience Intersect allows you to target people who have multiple Interests. For example:

DesignExample

In this case you are able to target people who like both, beer AND rugby. This narrows down your target audience and you reach specifically those people, who will be most interested in your product.


The set-up and use is very easy and entirely free. Follow those 4 simple steps:

1. Install the Google Chrome extension

You must be using the Google Chrome web browser on a desktop computer to use Audience Intersect.

Go to https://www.audienceintersect.com/getstarted/ and click this button  Chrome_Extension_button .

To see your extensions go to “Settings” on Google Chrome and click “Extensions” in the left-hand side column. Make sure the Audience Intersect extension is enabled.

2. Sign up for an account

Go to www.audienceintersect.com/login and sign up for a new account. You must use your Fabrily (or Teespring) email address to sign up.

Sign_in

3. Go to an existing Facebook ad

First navigate to the FB Ads Manager. Then find an ad that you want to edit.  Click the Audience Intersect button.

targeting

4. Add intersections

Click “ADD INTERSECTION” to add another intersection.  Note that each row counts as an “AND” (an intersection), but each interest within the same row counts as an “OR”, meaning that it will include users who match any of those interests. You can change the category using the dropdown menu. Enter a new intersection and watch the audience size narrow down.

AI


Now go ahead and give it a try yourself. Narrow down your target group and focus on the audience most interested in your products. That will save you ad money, increase your CTR and your conversions. Happy campaigning!


Videos

Installation & Tips

 

 

Advertisements

4 comments

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s