FABRILY 2014 PART 2: CHAPTER AND LNADJ FUNDRAISER PUTS A SMILEY ON BEN’S FACE

Hi everyone, my name’s Ben and I’m a Campaign Manager here at Fabrily. So, we come to the end of 2014. It’s been an incredible year personally and professionally, and I’ve been super lucky to be able to spend the latter part of 2014 working at Fabrily.

Ben (1 of 1)-3

In my time with the company, I’ve been able to work with some incredibly interesting people from a range of different backgrounds. I’ve seen tiny organisations empowered (watch this space) and thrilled to be able to offer something new to their supporters. I’ve appeared on podcasts with Sarah Weldon from Oceans Project, a very inspiring woman who is going to undertake the first ever solo row around Britain.

Despite all of the above, I need to pick but one highlight for 2014…it was such a tough choice, but it was hard for me to go past the ‘Chapter Smiley’ campaign that the Last Night a DJ Saved My Life Foundation (LNADJ) ran in November.

The popular Chapter ‘Smiley’ tee

LNADJ is a charitable foundation providing a platform for the dance music industry to make a positive impact to communities across the world – changing lives, saving lives.

I reached out to LNADJ in October, and immediately they could see the potential in what we do. Understandably they had the usual questions about the model and how it works. Knowing a number of designers and artists however meant that they were willing to give it a try.

They decided to run a T-shirt campaign featuring a popular design created by the incredibly talented Chapter, a famous street artist. The original artwork was sold at the Smile Britannia Auction of 2013 to none other than Fatboy Slim!

Scott Gray aka Chapter with Fatboy Slim and the original ‘smiley’ artwork

What really set LNADJ apart was their commitment to making the campaign a success. They tirelessly got the word out to their supporters, used their network to promote the campaign and took full advantage of their social media channels. Facebook worked particularly well for them, with their posts being shared a number of times by fans of the organisation, boosting sales.

The result was the campaign was a resounding success! The campaign ran for 9 days, and raised GB£1400 (US$2000, €1700). Over 100 people bought the tee and can now act as walking billboards for LNADJ. More than this though, was how inspired the campaigner had become.

Jonny Lee, the co-founder, remarked to me that using the platform in the future had the ability to change lives, and could contribute greatly to their well building projects in India. A well, for example costs £1500 and provides clean water for 1000 people for 10 years. They almost hit £1500 in their first 9 days using the site! The plan for the organization is to launch a number of campaigns in 2015, so we look forward to moving on to bigger and better things! Jonny also mentioned how easy the process was and how willing Fabrily were to assist them every step of the way.

Working with inspiring organisations like these is why I get up in the morning. I love working with Fabrily, as I get to engage with all sorts of people using the site for all sorts of reasons. I’m really looking forward to 2015, as I’ll be able to help empower more and more organizations to raise money through the platform, so that they can deliver on their wonderful work. What’s more, they can do all this with no risks, costs, or hassle. Bring on 2015!

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