Fundraising with Fabrily: How to write the perfect campaign description

You’ve got your design idea and are in the process of setting up your first Fabrily campaign…now what? It all starts with a great campaign description! Below we’ll offer tips and examples on writing a great description and explain why it’s so important to the success of your campaign.

Campaign Description DO’s and DON’Ts

Your campaign description is more important than you think! Having a good campaign description adds creditability to your campaign, provides people with a way of contacting or connecting with your organization, and offers you the opportunity to ask your supporters for help promoting the campaign. Here are the DO’s and DONT’s of writing your campaign description:

DO:

  • DO write 1 – 2 paragraphs about the organization & how funds raised will be used
  • DO include inks to your website, social media accounts, etc.
  • DO make sure to thank people for their support and ask them to help you promote the campaign through their social media accounts

DON’T:

  • DON’T make your campaign description too long – this is something we see a lot and it is a big NO-NO! When your description is super long it makes viewing different styles/colours very difficult. Also having the “buy now” button clearly visible increases the chances of people making a purchase.
  • DON’T leave out links to your website or the website of the organization where the funds will be sent – the absence of this information can make a campaign look less credible; people want to know where the funds raised are going.

REAL CAMPAIGN EXAMPLES:

1. Marie Curie Fundraiser

run

Vicki wrote up a great description for her campaign – she explains why she is raising funds, how the funds will be used, included links to her social media accounts, as well as asked supporters to help her promote the campaign via social media. Also notice the shirt styles and colour options are clearly visible.

2. Blackfish Brigade

BFB

Blackfish Brigade is a perfect example of a good campaign description – all the information is clearly visible, they have included links to their social media accounts, and they thank their supporters as well as explain exactly where the funds raised will be sent.

3. MSA Awareness

MSA

This campaign description by MSA Awareness is short but it tells us the main things we need to know– who the fundraiser is for, how the funds will be used, and where we can find more information about the organization. Notice the colour options are clearly visible as well as the green “buy now” button.

For more tips please visit our Success Stories page where we provide video tutorials, campaign insight, advice from past campaigners, and promotions guides for Facebook, Twitter, and post-campaign promotion.

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